Shadism and boycotting Kollywood


Hey guys! I’ve noticed that more people on social media are bringing up the shadeism issue and being real about the fact that people use bleaching products to get a lighter and fair complexion. But this has been literally going on for ages. Ever since I can remember, our society has always based beauty on the shade of our skin – getting criticized for being dark-skinned and being scared to get slightly tanned in the summer is ridiculous according to me. In the early stages of being a teenager, I began to be aware of my skin color – always criticizing myself for being the shade I am, and could never find a foundation dark enough for me. Happily I reached a stage in my life where I realized that I am actually glad I have this golden/brown complexion and it is MY skin tone and I should be proud of it. 

I’ve critized the tamil movie/commercial industry for being so discriminating. I cannot be the only one who has noticed that the heroine in the movie are always the fair skinned. I’ve only seen brown heroines in movies about poor low class themed movies. It is like they represent fair people as wealthy, happy and successful people, whereas darker complexion is the lower class, dirty, poor people. The actresses who play heroine, are often picked from a model bureau for being tall, fair skinned and they often don’t even speak tamil. Don’t get me wrong, but I honestly don’t think that many of those fair skinned models can act. I frustrates me that they pick their heroines based on skin color instead of acting skills. 

Should we have an example on how far the movie industries have gone with the shadism, I would pick the british model Amy Jackson. I don’t hate her or anything, she’s pretty and gorgeous. I fully understood and thought it was genius that they picked her for a heroine role in the movie Madrasapattinam as a british girl. Cool, like obviously they would cast a british girl. Later on she gets to act in other tamil movies as a Tamil girl. Hold on. Aren’t we suffering enough of the social standards for skin color? Aren’t you already setting the standards mountain high with only fair skinned models from north India? Now you’re increasing the standards to sky high by using a non-indian model to represent tamil girls. *Applause*. 

I couldn’t take it anymore – I believed the industry would finally understand and do something about the issue after decades, but it has only become worse. Months ago I stopped watching tamil movies. I just stopped. Like boycotted tamil movie industry. I don’t want to watch and support their movies if they keep going on with the shadism. No matter how good the concept of the movie is, I don’t want to watch it if they don’t cast actors/actresses who actually HAVE acting skills and stop discriminating skin shades. Of course some of the actors and actresses in the industry can act, but that’s like only 20% or something. Not good enough. 

This post is longer than expected, but I really cut it down as much as I could. Be proud of your skin tone and love yourself 🙂 ♥



Spontanous Adventure









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Hey guys! Yesterday my siblings and childhood friends decided to do something spontaneously and went to Legoland in Billund. It was sunny, slightly windy but it nice enough to enjoy the amusement park. Later we drove to Vejle to get some dinner and chose Jensens Bøfhus (beef house) as always. We ended our trip at Vejle harbor to see the Wave and the moon. It was so cold that we decided to come back another time and enjoy the sunset. 🙂 ♥

~ Neevadha~

Jacket: Only

Scarf: H&M

Shoes: Mango

Coming up || Time to move on


Hey guys! Long time no post, because I’ve been working a lot recently so I haven’t had much time to update or make other posts. Anyway, my mom made me realize that I’ve been spending so much money on makeup products and skin care stuff, that I haven’t updated my closet for like 4-5. I literally wear the same close I wore in middle school, and my mom told me that my clothes was from 2010 and I need to wear more “grown up-alike” clothes and look cool as all the other girls at my age (pffff…).

But she was right, even though she expressed it in a very sassy tone – so I’ll try to limit the purchases of beauty products and increase shopping more clothes and shoes. I actually threw away 4 bags of clothes and was surprised when I saw I got some extra hangers 😉 Then I ordered some new basic clothes online and currently waiting for all of them to arrive. So maybe I’ll do a little haul/lookbook kind of a thing. If the weather is with us (please Lord) and we have time. :)♥